Betway is a gambling colossus with a long history, dozens of offices worldwide, and a parent company trading on the New York Stock Exchange. Its Nigerian franchise is also highly ranked in the domestic market.

In this post, we’ll take a break from betting to learn about the inner workings of the bookie. 

Foreword to Betway

Foreword to Betway

In 2024, the bookmaker will come of age. The firm is approaching its adulthood with remarkable accomplishments under its belt.

Among the users of Betway’s online products—sportsbooks and casinos—are gamblers from the US, UK, Spain, Germany, Argentina, South Africa, Nigeria, and many other nations.

The operator has a license, a loyal clientele, and high ratings in each region where it operates. In addition, it partners with local sports organizations and is actively involved in the community’s social life. 

There’s a lot to say about this betting resource, and all the titbits are collected in a separate article dedicated to the Betway platform.

Betway Owners and Major Figures

Speaking of the bookmaker’s owners, we can refer to the international brand and its Nigerian division. We’ll tell you about both.

Who Is the Owner of Betway?

The brand belongs to Super Group, a giant in the world’s online entertainment industry. The holding business has a slew of gaming brands and several thousand employees under its umbrella.

The two gems in the company’s crown are Betway and Spin. These online gambling offerings provide millions of people with a safe, innovative gaming environment.

Super Group went public in 2022. It’s known on the New York Stock Exchange as SGHC.

As for the brand franchise in Nigeria, it’s owned by Digi Bay Limited. The firm has an online sportsbook and casino license and is controlled by the municipal and national governments.

Betway Shareholders and Stakeholders

The Board of Directors of Super Group, Betway’s owner, comprises professionals with substantial credibility and experience in the industry.

Eric GrubmanChairman
Neal MenasheCEO
Richard HassonPresident & COO
Alinda Van WykCFO
John Le PoidevinDirector & Audit Committee Chair
Robert DutnallDirector
John CollinsDirector
Natara Holloway BranchDirector
Jonathan JosselDirector
Welcome Bonus 100,000 NGN

Betway Headquarters and Operations

Betway Headquarters and Operations

The holding’s headquarters are located in Guernsey, one of the Channel Islands. Despite belonging to the British monarch, Guernsey has its own jurisdiction, which the company is subject to.

Online betting is not the firm’s only area of interest. Super Group is deeply committed to programs aimed at mitigating gambling addiction risks.

Additionally, the business has close ties with sporting and non-sporting organizations and charitable initiatives in various localities.   

Location of Betway Headquarters in Nigeria

The Nigerian franchise is based in Lagos, the largest metropolis and former capital of the country. The office address is 274 Murtala Muhammed Way, 4th Floor, Modupe House, Yaba.

Global Presence and Expansion Strategies

As of 2022, Super Group held licenses in more than 20 states across the world and had over 60 agreements with sports clubs and tournaments. 2.9 million punters made up its active audience.

Apart from diversifying its gambling products and leveraging high technology, an essential strategic goal for the business is expanding its global presence. The company’s well-earned credibility helps it scale successfully. 

Among other things, the brand is extensively promoted through sponsorship contracts with local sports teams and community investments.

Betway Net Worth: Company Valuation

Betway Net Worth: Company Valuation

The firm’s financials are transparent, published annually, and freely accessible. So everyone can look through them on the corporate website. 

Factors Affecting Betway’s Net Worth

In economic terms, net worth depends on the assets and liabilities of a business. Subtracting the latter from the former yields the net worth or equity of the business. This is what it looks like for the brand’s owner:

MetricsEuro amount 
Total assets€877 million
Total liabilities€342.35 million
Equity€534.65 million

Net Worth Estimates and Statements

The holding company’s most recent 2022 financial report is now online. Here are some pivotal numbers.

MetricsEuro amount 
Revenue€1.29 billion
Profit for the year€182.27 million
Net cash flows from operating activities€166.84 million

Betway’s Success and Achievements in Nigeria

Betway’s Success and Achievements in Nigeria

Nigeria has always been a crucial market for Betway from a strategic standpoint. It’s genuinely a fertile ground flourishing with sports and betting enthusiasts.

Market Position and Competitive Advantages

The prominent gambling brand stands tall among its competitors in the Nigerian market. The highest positions across diverse bookmakers’ ratings and reviews attest to this.

The key ingredients in the bookie’s recipe for success are

  • strong brand recognition;
  • all-in-one gaming offering;
  • hefty promotions package;
  • high-security standards;
  • clear business structure;
  • client-oriented approach. 

Revenue Streams and Growth Dynamics

Unlike the parent company, the financial statements of Betway’s owner in Nigeria are not in the public domain.

However, judging by circumstantial signs, such as the undeniable acclaim of the bookie in the region and a regularly renewed license, it has sound financial standing.

Betway’s Influence in Nigeria

By entering the Nigerian market, the bookmaker enabled local punters to play on the platform built to the highest global quality standards.  

Superb gaming software, great odds, and excellent customer service elevate the national gambling industry to new heights.

To strengthen its position in the area and enhance the platform’s usability, the company launched its customer experience center in Lagos in 2021.

During the same year, the firm supplied sports and fitness gear worth around ₦10 million within its charitable projects nationwide. 


betway Afterword

Brand awareness does matter. All other things being equal, an online sportsbook or casino whose name is on everyone’s lips has an edge. The popularity of Betway and the brand owner is wide, and their reputation is well-deserved. Therefore, the bookmaker is in the lead.

What is the highest-paying bet?

The company sets an individual maximum payout limit for each client and selection. Among the bookie’s biggest cash prizes are jackpots, allowing you to win up to ₦850 million.

How much is Betway worth?

The revenue of the brand’s owner reached €1.29 billion in 2022.

How much does the CEO of Betway earn?

The information about the CEO’s earnings is not disclosed, but for 2022, the holding company’s income amounted to €1.29 billion.

How big is Betway?

The brand is licensed and operates in more than 20 jurisdictions with more than 3,500 international employees.

When was Betway founded?

The gambling platform was established in 2006.

How many people use Betway?

The brand’s parent company has 2.9 million active users. The bulk of them are the bookie’s customers.

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